Sometimes we don’t behave consistently with what we believe–or we claim to believe. What we purport is not how we comport!
Our behavior is defined by our beliefs–what we really, really believe, not what we say we believe.
It’s called ethics.
When we are more concerned with pleasing others, going along, or not standing out from the crowd than we are about doing the right thing, then we compromise what we believe. We behave unethically.
And, it begs the question: If you don’t behave it, do you really believe it?